Steve Lesnard, CMO & Global VP of Product Creation at The North Face, Talks Brand Marketing
In this episode of Love This Podcast, we are joined by Steve Lesnard, CMO & Global VP of Product Creation at The North Face. Steve has an amazing story to share about his career in marketing and his lessons along the way. We also talk about the importance of brand marketing and how The North Face creates experiences that connect with consumers on an emotional level. If you’re interested in learning more about brand marketing, this is the episode for you!
Steve Lesnard is a seasoned marketing executive with over 15 years of experience in the industry. He’s currently the CMO & Global VP of Product Creation at The North Face, where he leads the brand’s marketing efforts worldwide. Prior to joining The North Face, Steve held marketing leadership roles at Nike and Gatorade. He has a wealth of experience in developing and executing successful marketing campaigns, and he’s here to share his insights with us today.
One of the things that Steve is most passionate about is creating experiences that connect with consumers on an emotional level. He believes that this is the key to successful brand marketing. Steve says, “The best marketing campaigns create an emotional connection with the consumer. When you can do that, you can create a lasting bond between the brand and the customer.”
The North Face is a company that is all about creating experiences. Whether it’s through their products or their events, they want consumers to have a positive and memorable experience with their brand. Steve says, “We want people to feel like The North Face is part of their lives, not just something they purchase from time to time. We want them to think of us when they’re planning their next adventure, whether it’s big or small.”
One of the ways The North Face creates these experiences is through its events. They have a wide range of events that cater to different interests, from mountaineering to trail running. Steve says, “Our events are all about bringing people together and creating memories that will last a lifetime. We want people to walk away from our events feeling inspired and ready to take on the world.”
If you’re interested in learning more about brand marketing, be sure to check out this Podcast!