Many people take things like the supply of fresh water for granted. There are communities in parts of the world like Africa who suffer from diseases such as cholera and others because of using unclean water. This is one of the issues that drove the founder of Waiakea to come up with a brand that would meet the profit margins to be sustainable and have some left over to fund charity. For all the profits that company is making, there is a percentage that is going towards providing water to underserved communities in Africa. Learn more about Waiakea water: http://www.ebeverageservice.com/waiakea-hawaiian-volcanic-water-500-ml-12-ct/
The company has seen an exponential growth of more than 5000 percent for the short time that it has been in the market. When they started, they were only supplying 2000 cases annually; now, the demand has risen to more than 120,000 cases annually. The increase has led to the supply of more than 500 million liters of water in Africa. There are three pillars that the company operates under. These are health, sustainability and philanthropic initiatives.
The brand is now available in premier stores in more than 30 states in the countries and is currently building a plant to increase their production in Hawaii. According to report from Organic Authority, Waiakea water, which is advertised as natural and from volcanic sources, is now one of the most sought after brands. The company has grown to a net worth of over 10 million dollars and is still growing. The water is available in stores such as whole foods and Wawa and may soon be available in other places as well.
The founder of the brand Ryan Emmons states that he is extremely proud of the level of success that the company has attained in the little time that it has been operational.
How the brand was born?
It took a walk in nature, and near Mauna Loa to realize that Ryan had one of the most important resources right at his doorstep. According to Specialty Food, Waiakea water, which is filtered through thousands of feet of volcanic rock, ends up with a delicious alkaline taste.
For every liter of the water that is bought, the company provides 650 liters of water to African communities through the Pump Aid organization. The company has achieved so much success on sustainability that it will be soon certified as carbon neutral. The company hopes that as they continue to grow, their profit margins will improve that they will manage to give more to the community.