It is no surprise that, throughout history, political campaigns have drastically changed. At one time the new technology was considered the use of radios, now days it’s the use of mobile apps and big data.
Today, the use of data is used to help connect politicians to potential voters who will show support for their platform. These Democratic campaigns are often operated by NGP VAN. NGP VAN is a voter database and web-hosting company that helps Democratic candidates run effective and, therefore successful campaigns.
As technological advancements are constantly being made, it is critical that politicians keep up with and use the new technology available to aid in their success. Barack Obama was elected President in 2008 by successfully using the internet, technology and a web-based platform for his campaign. One might think that Obama used the same campaign strategy he used in 2008 to get re-elected in 2012, but that couldn’t be further from the truth. With the continued advancement of technology, in just 4 years’ time, his strategy had to morph. For example, because of technology that wasn’t available in 2008, during Obama’s 2012 campaign, with the help of NGP VAN, he created and used Pollwatcher, a mobile app that helps voters the information they need to get out to vote.
In order for a politician to successfully use the advancements of web-based technology, it is crucial that they have a computer programming expert on their team. For websites and applications to be productive in a campaign, they have to ensure security and that they are simple to use. NGP VAN helps Democratic politicians achieve all of these goals.
The use of NGP VAN can be used in a number of different ways that can help candidates run a technology-based campaign in a faster and more efficient way. First, it can easily and quickly evaluate data, ensuring that a campaign is proceeding at a good rate. Second, the program offers a quick and easy platform for donations to be made. After the donations are made the information provided by the donor is kept track of. This tracking system has two major benefits, first, allows the campaign to further collect and use data, and second, it allows the campaign to easily file their records with the FEC. Third, NGP VAN offers the Distributed Canvassing tool which makes door-to-door canvassing easier, more effective, and more efficient.