Gustavo Martinez has been working entirely in the marketing and advertising industry for more than 30 years. During his career, Martinez has held prominent positions in various marketing companies. Martinez served as the head of McCann world group, Mather, Olgilvy and also worked as the CEO for J. Walter Thompson Worldwide which is one of the biggest marketing firms in the world.
Recently Gustavo has changed the scope of his working activities which include marketing and advertising through the creation of iconic ads into consultation. Gustavo mentioned that meeting in marketing entails formulating services at operational and strategic levels which is the cornerstone of the marketing industry. Consultancy design has been tested over time and proven to give successful results over the years.
Gustavo has differentiated the marketing industry from other industry in the sense that other industries operate on set processes which are already defined and well established. The advertising industry tends to differ since it relies heavily on creativity.
Advertising relies on artistic ways of portraying your work and just like in the art industry, different artist changes in terms of composition and method of describing art and so do different marketing agencies have different marketing strategies.
For this reason, marketing requires absolute pure creative talent so as outdo competitors and does not rely only on public figures or comic people who say interesting things.
Gustavo has insisted on recruitment measures he takes to get his team members which include mostly the top performers in several universities. He does this to have a team of creative people who can do well in consultancy even if they may not do so well in the in harsh marketing environments.
Gustavo acknowledges creativity as the critical factor to marketing, and for that reason, his team constitutes different people with different background and experience which is the key factor to bring a wide range of ideas and come up with sound problem solutions.
Being a team leader, Gustavo recognizes the value of listening to other people ideas and also knowing their worth which has been a lubricant to coming across different kind of talents. He also puts into consideration in awarding hard work done by his team members since motivating them gets them inspired and become more creative.
Gustavo also appreciates technological advancements in the marketing industry which creates room for more in-depth insights into the marketing platform and makes the industry more interesting.
As an entrepreneur, Gustavo listens attentively to anyone’s opinion. He believes that anybody can come up with something exciting or contribution towards anything regardless of who they are. Gustavo also talked about charity, he presumes charity to be a significant move, but it should be done out of good will and not to seek status recognition.
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