In September of 2018, L’Oreal Paris and Nicolas Krafft held its annual beauty and fashion show. The show was held on a catwalk on the river Seine which is one of the top sites in all of Paris, France. During the show, a number of new looks and fashions were displayed for others to see. One of the objectives of this show was for L’Oreal to follow its commitment to making fashion and beauty more accessible to women. This event was open to members of the public and was attended by some of the most prominent figures in fashion, beauty, and entertainment including Nicolas Krafft.
Diversity in women’s fashion was one of the major aspects of the latest show. Nicolas Krafft of L’Oreal Paris staged the event that showcased a variety of women that included Eva Longoria, Elle Fanning, and Louise Bourgoin. The show also highlighted creativity which is a common theme in Paris. Along with a number of top models, a number of other individuals attended the show which included actor Nikolaj CosterWaldau and Marie Bochet.
With the event being held in the summer, the show emphasized the latest fashion looks for the season. It was also held to encourage beauty to every woman all over the world. L’Oreal Paris makeup artist Val Garland and hairstylist Stephane Lancien developed a variety of looks for both hair and makeup. When the models participated in the show, they displayed clothing and accessories from 13 partner fashion brands. Models such as Sonia Rykiel, Balmain, Isabel Marant, and Miu Miu were among the top participants in showing off the latest fashions. The fashion show took place during a span of eight days.
When the show was taking place, viewers from all over Paris could see what was happening on screen. There were a number of giant screens that were set up for a number of pedestrians, tourists and residents to check out the latest fashions for the summer and fall seasons. The event was filmed by a number of drones which were able to help broadcast the show in over 30 countries all over the world.