On September 30, Paris saw the second annual L’Oreal Paris fashion and beauty show beside the river Seine. The goal of this free and public event is to make the fashion and beauty industry more accessible to everyone. While there were invited guests who were given a specially designated area for the event, Large TV screens were set up all over the place so that the public of Paris could watch it for free. Many people also caught a good live look from the banks of the Seine. In addition, the event was broadcast on several different TV channels all over the globe.
Plus, It is an excellent opportunity to showcase L’Oreals latest fashion and beauty lines. This year saw a floating 60-meter catwalk gracing the river. This catwalk was so uniquely complex that after the show was over, it took 8 days to take it down. The featured models who walked the catwalk that night included celebrities like Eva Longoria, Elle Fanning, Louise Bourgoin, and Paralympic ski champion, Marie Bochet. Also present as spectators were actor Nikolaj Coster-Waldau and many leading names throughout the fashion and beauty industries.
For the purposes of the show, L’Oreal partnered with several other top brands, including Miu Miu, Balmain, and Chopard. Prior to and during the show, makeup artist, Val Garland, and hair artist, Stephanie Lancien, teamed up to create 70 different looks. These two are internationally famous for their work in their industries. Heading up all of this was Nicholas Krafft, L’Oreal’s Global Business Development Vice President. He has served in this role since 2014. Krafft first entered adult life by earning a Business Management degree from the University of St. Gallen in 1995.
In 2006 he also earned his CEDEP. Since then he has gone on to make a name for himself throughout the fashion industry.