Even though social responsibility is not a legal requirement, it is essential for businesses to operate in a way that benefits the society as well as the environment. This is a fact that JD.com, a China-based e-commerce retailer giant understands all too well. Since its inception, JD.com, also known as Jingdong has always been on the frontline of addressing social and environmental issues through its unique production methods as well as spreading goodwill through charity donations the less fortunate. The company always goes the extra mile in ensuring transparency with its over 300 million active users as well as suppliers and partners by informing the public about its various social responsibility projects.
For instance, it recently released a corporate social responsibility report in which it highlights its multiple projects since 2013. The report gives in-depth details on how Jingdong has been changing the lives of people as well as impacting the environment positively by highlighting some of its projects. In the past five years, JD.com has donated over a million clothing items and more than 40,000 toys to the less privileged. To enable those who come from less fortunate areas attain self-sufficiency the company sources more than 3 million of its products from rural areas.
To ensure environmental sustainability, Jingdong also reports that it replaced over 5000 fuel fleet vehicles with more energy efficient ones as a way to reduce the environmental impact caused by emissions from the latter. In addition, its environmental sustainability initiatives such as the Green Stream Initiative has helped reduce emissions and waste significantly through recycling. As a result, this has been beneficial to the society, the environment as well as to JD.com as some of its social responsibility programs enable it to cut costs. For instance, in the report, the company says that through its innovative program it has been able to save approximately 250 million meters of packaging tape.
As mentioned at the beginning, Jingdong is a China-based e-commerce giant. It is situated explicitly in Beijing and is among the pioneers of online shopping in the Asian realm. Led by Richard Liu, the company has been changing the perception of business through its innovative use of technology for the greater benefit of everyone. It is the largest online retail company in the region.