Flavio Maluf is the president of Eucatex, a company based in the Brazil that produces a wide range of wood paneling. Eucatex got its name from Eucalyptus which is the wood that the company uses in making their product.
Flavio Maluf’s focus on the end product of the wood products rather than the product itself and his vision has resulted in Eucatex remaining a leader in the sector. One of the reasons for the success is the amount of patents the company has, and he is in the process of opening up his first plant in Salto, São Paulo state. Flavio Maluf exports to over 37 countries in the world the plan is to export 40% of the product. Visit dino.com to learn more
Flavio knows the importance of hard work and the role of a business leader requires dedication and a desire to achieve greatness. Flavio also breaks the notion that in order to start a business one requires a great deal of money at the beginning.
One element Flavio uses to his advantage is the tax laws. Many see Brazil’s taxation system as overly burdensome, but Flavio knows that Brazil offers many tax incentives at both the national and local level. The government offers regional tax benefits to companies who move to areas of greatest need and areas with high unemployment. It is a win/win as Eucatex pays a reduced tax rate and hard-working citizens of low employment areas are given the work they need.
Flavio also knows that in order to remain sharp in the business world he also has to look after other areas in his life. Along with almost 9 hour work days, he finds time to exercise twice a week although he is always on the look out for new ideas to help his business grow. Flavio does not know where the next great idea will come from so he looks everywhere for something different, including when he is surfing the web for pleasure.