Archives: April 2017

Lori Senecal: Creative Management Specialist And Innovator In The Advertising Industry

Lori Senecal is one of the premier executives in the advertising industry with more than twenty years of experience in the field. She currently serves as the Global CEO of Crispin Porter + Bogusky Advertising Agency. As the Global CEO, Lori Senecal is tasked with the duty of maintaining multinational accounts, monitoring the global expansion and development of CP+B, and managing the firm’s international offices. CP+B is headquartered in Boulder, with international offices in Beijing, Copenhagen, Gothenburg, Hong Kong, London, Los Angeles, Miami, Sao Paolo, and Stockholm.

Personal and Professional Background

Lori Senecal holds a Bachelor of Commerce degree from the McGill University in Canada, with a specialization in Marketing and Finance. After graduation, she began working for McCann Canada and was transferred to the American division in 2003.From there, she co-founded a marketing strategy aimed at attracting more young clients to McCann-Erickson known as TAG Ideation. She has also served as the Global Chief Innovation Officer for the McCann World Group and as the president of its flagship office in New York.Lori Senecal has worked for Kirshenbaum Bond + Partners as the Chairman, CEO, and President. After her arrival at the agency, it was renamed to Kirshenbaum Bond Senecal + Partners. She transformed the firm from a domestic advertising agency with less than 250 employees to a multinational organization with over 900 employees. Through her tenacious leadership skill, Lori Senecal was able to create innovative approaches that increased their clients return on investment.

In 2016, she was named as an Agency Executive to Watch, while the CP+B received recognition as the Creativity Innovators of the Year. Lori Senecal (on twitter) was also awarded in the AWNY Game Changer Awards with the Quantum Leap Award for Leadership and Innovation. She has transformed CP+B into a globally competitive agency that offers flexible and consistent products with a solid local market style.Lori Senecal also sits on the board of MDC Partners, an umbrella organization for advertising firms, including CP+B and KBS+P. In the span of her career, she has secured, handled and maintained large accounts with brands such as Infiniti, Domino’s, American Airlines, Turkish Airlines, Coca-Cola, BMW, Nestle, and many others.

The 3% Conference

She is a regular speaker at the 3% Conference, a movement dedicated to expanding the statistic of female creative directors in the advertising profession. The campaign aims at championing for female creative talent through live events and mentorship programs to increase creativity, diversity, and profitability. Since its inception in 2010, the 3% Conference has grown the number of female creative directors from 3% to 11%.

 

Norman Pattiz Teams Up With Edison Research To Test Efficiency Of Advertisements On Its Listeners

Norman Pattiz is a man who has quite a big impact on the radio. He is known as one of the most prominent people in this kind of medium, being the founder of one of the most major radio networks in the entire country. But because of the decline of the radio in recent times, Norman had to come up with a new plan of action which would sync up better with the kind of digital era that we live in.

He, therefore, founded PodcastOne, which is one of the country’s first advertising driven podcast networks. The network has grown tremendously since its inception, even becoming as big as Norman’s original radio network.

According to Crunchbase, one of the main selling points of PodcastOne was that Norman Pattiz wanted to make this as close to the radio as possible. In a way, he wanted to stand out from other podcast networks and give his audience something that was worth looking forward to.

With the help of numerous media giants and celebrities, Norman curated PodcastOne in a way that it would offer listeners some of the most diverse range of shows that they can’t get on any podcast network. To make the network more and more like the radio, he also tied up with numerous news agencies to give the listeners of PodcastOne real-time news updates.

One of the main things that set apart PodcastOne from other podcasts is the fact that also serves as an advertisement space where brands can showcase their products. Within a few months of its inception, PodcastOne had already roped in big sponsors, whose radio or podcast jingles and ads were being aired in between shows.

Being in the business for as long as he has, Norman knows that market research is an essential part of the company’s growth process. Therefore, he recently teamed up with Edison Research to test the efficiency of the ads that were being aired on the network. The research was conducted based on the response rate of customers to the brands that were being advertised for on PodcastOne.

By implementing the findings of the market research that was done, PodcastOne aims to bring more brands in that would benefit from the consumer base that PodcastOne has to offer. This also helps to understand the trends that affect this medium of advertising and test the efficiency of this kind of ads on an all audio medium.

Long Term Vs. Short Term Investment Strategies

Most people believe that the majority of the money made in the stock market is earned during bull markets. Yes, it is a common fact that everyone makes a lot of money in bull markets. World-class investors, like Warren Buffett often point out that making huge sums of money as an investor in a bull market has absolutely nothing to do with your ability to spot a good investment, you just happen to be in the right place at the right time.

Most investors fail to realize the very true, little known fact is that savvy investors whose investment strategies can withstand the pressures of a bear market are often than not left with quite a nest egg. Not only that, their success in a bear market is often times a measure of how much they are poised to push ahead in a bull market. According to Warren Buffett, investment firms notoriously shortchange their investors by taking a very short-term stance with their investments, as opposed to holding long-term positions in stable companies poised to grow.

Like Tim Armour on Facebook.

Buffett suggests that companies where the CEO still owns a huge stake in the company and the overhead is low are two very powerful indicators to predict a company poised for growth. Buffett also suggests that employing long-term investment strategies is a great way to save for retirement.

Timothy Armour is the chairman of Capital Group Companies as well as chairman of the Capital Group Companies Management Committee. Timothy Armour earned the majority of his wealth investing in the global telecommunications sector.

Find more about Tim Armour at https://www.youtube.com/watch?v=6PelYjPosC0.

The Lung Institute – Giving New Lease of Life To COPD Patients

There are many reasons why people eventually suffer from chronic obstructive pulmonary disease or any other lung disorder or illness. The unhealthy lifestyle that includes drinking, vaping, smoking, and factors like pollen, pollution, industrial waste exposure, and so on, contribute heavily to COPD and many other diseases. People don’t realize how important it is to quit such lifestyle habits until it is too late. However, thanks to the advancement in the field of technology, people are now able to get back their life from diseases such as COPD through the stem cell treatment.

The Lung Institute is the leading research institution based in the United States that offers treatment for a wide variety of lung diseases and disorders, including COPD, Emphysema, Pulmonary Fibrosis, Interstitial Lung Disease, and more. The Lung Institute use the regenerative capabilities of the stem cells to heal the disease and give a new lease of life to the patients who have lost all hopes of recovering from their illness or lead a normal life. There are many patients, whose lung capacity has reduced to less than fifteen percent, but after the stem cell treatment, not only their lung capacity has increased, but they can lead their life normally again.

According to Cedars-Sinai doctors, the treatment for COPD hasn’t changed in many years, and while other branches of medicines have grown and advanced rapidly, there is not much research and advancement done for the treatment of COPD. It is what is more upsetting for the patients of COPD and is the primary reason why many people are looking for alternative therapies. One of the most effective alternative treatments for COPD is stem cell treatment, which is provided by the Lung Institute.com.

The Lung Institute (https://lunginstitute.com/) is situated in Tampa but has five other clinics throughout the country, which makes it readily available for the patients across the country. The patients looking to treat their chronic lung disease or any other lung disorder can visit The Lung Institute to discuss their issue with the stem cell experts at the Institute. They would be able to guide you as to how to get rid of the problem using stem cell therapy.

Securus Technologies win big at the 11th Edition of Gold Stevie Award for Sales and Customer service

The 11th edition of the Gold Stevie Award for Sales and Customer Service were held at Caesar’s Palace in Las Vegas. The event was attended by more than 600 business executives and other company representatives. It had drawn more than 2,000 nominees from around the globe for their different categories. There were more than 53 categories of awards at the event, and Securus Technologies was among the biggest winners of the night. The company bagged the award for the best in sales and customer service.

 

It is not hard to see why Securus received the award. The company has been growing and developing fast in the five years that it has been operational. When they started offering monitoring, tracking and other communication solutions to correctional facilities and even individual companies, they were having a hard time convincing people to buy into the services. However, they are currently the service provider of choice to more than 20,000 correctional facilities across the country, and they are still growing.

 

When receiving the award on behalf of the company, the senior vice president in charge of operations said that it was a great honor to receive the award and added that this was a reflection of the quality of customer support that they offer their clients. He reiterated the principle that they have always held as a business, that the ultimate happiness of the customer is more valuable than any sales and profit. In the recent past, the company has received accreditation from the better business bureau because of the quality of their services. They have also received many glowing recommendations from customers who review their services.

 

The judges organizing the awards commended Securus and stated that it is not an easy thing to accomplish what they had and in such a short period. He urged them to keep up the good work.