Kate Hudson has chosen to become the ambassador for the charity-Fashion Targets Breast Cancer. She also is a part of the company “Fabletics” which is a very famous and well known line of workout and fitness clothing. Now fashion, fitness and workout clothing can be brought together to help bring awareness and much needed funds to cancer and its research. Kate joined hands with the Council of Fashion Designers to bring fashion and charity together to really do something important in this world, she even designed a small fashion collection just for this charity.
She said when she was thinking about what kind of outfit she would like to design, she of course wanted the color pink and picked a really special hue of pink, but she also wanted it to be a great outfit that women would really love and want to wear and not just buy it to contribute to the cause on Facebook. She designed a bralette, matching capri leggings, and two different tank tops that she thought would really be successful since fitness and athletic wear has really taken off and every one seems to have really jumped on board. Leggings have really taken off and are the number one seller at Fabletics, especially since they have started offering the high-waisted leggings with extra abdominal support.
In late 2013, Fabletics was started from JustFab as a subscription membership of fitness clothing that are sold online. The site offers its members personalized ideas for outfits picked out just for them to fit their fashion sense as well as the lifestyle they lead. Then in the spring of this year (2016), they added to the inventory by adding swimsuits and dresses to the line. A membership to Fabletics runs $49.95 per month and you are asked to fill out a questionnaire about your lifestyle and workout habits. This is so they can help to pick out outfits for you that fit what you like and what would work for your workouts. In the summer of 2015, Fabletics also started a men’s line of workout clothing called FL2 with Kate Hudson and her brother Oliver Hudson.
In the fall of last year, Fabletics opened 6 stores in different cities United States wide and are scheduled to open another one hundred more stores in the next five years. Fabletics has been very aggressive in their advertising, they have been running ads of Kate Hudson warming up and exercising in lots of different outfits and talking about the different colors, designs, which ones are her favorites and more. The commercials are all over television on all different channels aimed at all different ages and backgrounds. In the summer of 2015, they also started a men’s line of workout clothing called FL2 with Kate Hudson and her brother Oliver Hudson.
Learn more about Fabletics: https://www.youtube.com/user/Fabletics